Jacques Bouchard

How to Create a Wikidata Page and Why it Matters for SEO

It‘s very rare that we see a new player in the SEO and Digital Arena that‘s as much a shoe-in to be a long-term player as Wikidata is. But with all the value of the medium, it‘s remained a relatively virgin frontier, one that the SEO community has left it largely untested and undocumented. I feel we‘re missing out on a tremendous opportunity -- think of it this way:Wikidata is born of greatness: Launched on October 30, 2012, this is the first new Wikimedia project in six years. You may have noticed Wiki content dominating the SERPS throughout the past decade; it‘s credible, recognized, and a powerful presence online.It‘s had greatness thrust upon it: On December 14, 2014, Google announced the shutdown of Freebase -- Wikidata‘s strongest competitor. As they did, Google also provided powerful support by migrating all of Freebase‘s data over to Wikidata, retiring the product on June 30th. That‘s a heck of a lot of eggs in that basket.Its future is bright: Rich search results are increasingly becoming the norm for Google, and the Knowledge Graph is more powerful than ever. Marshall Simmonds reported at SMX East 2015 that a full 24% of search results now include this visual. Along with structured data, Wikipedia, and a handful of others, Wikidata is a go-to source for building this information.