Topical Gravity: Why topics are the new unit of your search strategy
Search has become a topic-level game. Here‘s a framework to build, measure, and grow topical authority across AI and Google.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
234 ChatGPT prompts (and how to write your own)
Copy-ready 234 ChatGPT prompts for marketing, SEO, sales, and 10+ use cases, plus the PROMPT framework for writing your own.
How to determine AI visibility ROI and revenue impact
Determine AI visibility ROI by linking mentions, citations, and AI referrals directly to leads and revenue.
Google Search Console: the ultimate guide for 2026
Learn how to properly set up GSC + use it to spot site issues and areas for improvement.
The ultimate guide to creating a content marketing strategy
Learn how to build a content marketing strategy to reach your audience across search, AI, social & more.
Microsoft Clarity adds an AI Scrape-to-Referral Ratio
Microsoft Clarity‘s AI Scrape-to-Referral Ratio compares what AI crawlers take from your site with what they send back.
Editors' Choice
What are backlinks in SEO & how do I get them?
Backlinks signal trust and authority to search engines and AI. Learn 7 proven ways to build them.
7 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
What is SEO? A complete guide to search engine optimization
SEO is how you earn visibility in search results and AI answers. Learn how to start in this guide.
Marketing
The ultimate guide to creating a content marketing strategy
Learn how to build a content marketing strategy to reach your audience across search, AI, social & more.
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Boost your digital marketing efforts
News & Research
AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.