7 Modern Marketing Frameworks Every Startup Needs To Know
As a young marketer navigating the digital landscape, I love frameworks. Not only do they help me plan and prioritize, but they help me visualize how everything Iâm working on fits together. No, I wonât be talking about (and Iâm looking at you, classically trained marketers) the 4Ps, Porterâs 5 forces, or SWOT analyses. Sure, those frameworks have their place, but they donât provide much direction for startups looking to focus their energy on growth. Plus, theyâre getting pretty old. The frameworks below were developed by modern marketing gurus. Together, theyâll help you make a growth strategy, select traction channels, and influence your customersâ behavior.