General Marketing11 min readHow to Create Your Buyer Personas: the What, the Why, and the HowRead this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.Natalia ZhukovaMay 14, 2025
General Marketing6 min readGetting Started with Semrush: A Tutorial for Navigating the EssentialsWhen you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.Luke HarselMay 12, 2025
General Marketing12 min readWhat Can You Do with a Free Semrush Account?With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.Brenna KellyMay 12, 2025
General Marketing7 min read8 Lower-Funnel Marketing Ideas to Boost Sales (+ Examples)Lower-funnel marketing is how you turn ready-to-buy prospects into customers. Learn how.Ana CamarenaMay 12, 2025
General Marketing10 min read11 Local Business Marketing Ideas to TryThese local business marketing tactics can help you attract customers who are nearby.Dana NicoleOct 14, 2024
General Marketing6 min readWhat Is Marketing? [Simple Definition, Purpose, & Types]Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.Sydney GoOct 11, 2024
General Marketing11 min read89 B2B Marketing Statistics You Need to Know in 2025Two in three B2B marketers are using GenAI. Discover more B2B marketing statistics to inform your strategy.Marilyn WilkinsonOct 09, 2024
General Marketing9 min readHow to Build a Powerful Multi-Channel Marketing Strategy [2025]Learn how to create your own multi-channel marketing strategy in 7 steps—with examples and best practices to guide you.Margarita LoktionovaOct 03, 2024
General Marketing10 min readThe Beginner’s Guide to Doing Local MarketingUse this local marketing guide to keep your business top of mind for customers in your community.Sydney GoOct 01, 2024
General Marketing9 min readBrand Tracking 101: The Art of Digital EavesdroppingDive deep into the basics of brand tracking. Discover strategies and insights that can propel your brand to the forefront of your industry.Brenna KellySep 30, 2024