General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
How to Create Your Buyer Persona: the What, the Why, and the How
Semrush Getting Started Guide
free semrush account
Lower Funnel Marketing
Meet Your Next Game-Changer: Your Top Semrush Updates of 2025
How to Measure Brand Awareness — With Helpful KPIs
CPA Marketing
Marketing Software
Value Proposition
Marketing Generalist vs. Specialist: Which Path Should You Take?