An SEO audit is a detailed review of how well your website is optimized for search engines and users who are searching for what you offer. It typically involves analyzing your technical factors, on-page elements, backlinks, and user experience to find issues that may prevent you from ranking well and to uncover opportunities for greater visibility.
SEO audits are important because search engine algorithms and user needs change over time. Your site may need regular updates to keep up with algorithm updates, changing user habits, and new technologies. By running audits, you can discover errors, improve your content, and enhance technical elements such as page speed. These improvements often lead to higher visibility in search results, which means more visitors and potential customers.
Some parts of an SEO audit can be done on your own using free online tools, like checking how your pages appear in search results or testing mobile-friendliness. If your site is large, complex, or you simply don’t have the time or expertise, you can hire an SEO professional or agency. They have the tools, experience, and knowledge to create a plan tailored to your exact needs.
Further reading: How to Do an SEO Audit
