Local Keyword Research for SEO: What It Is & How to Do It
Local keyword research involves finding phrases people use when looking for local products and services.Dec 11, 2024
Rachel Handley
Senior Content Writer AT Semrush
Rachel is a Senior Content Writer with 12+ years‘ experience in content marketing and SEO. In a previous role as Head of Content at a digital marketing agency, Rachel developed and executed search-driven content strategies for a diverse range of clients, including global ecommerce brands and local B2B companies. She later transitioned to an in-house role at an SaaS startup, where she focused on scaling content operations and driving organic growth.
Expertise
- content writing
- content strategy
- keyword research
- on-page seo
Education
- BA in Linguistics
Author
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What Is SEO? An Intro to Search Engine Optimization
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SEO for financial services is search engine optimization tailored to companies in the finance industry.Oct 21, 2024
Marketing Reports: Tips & Examples for Beginners
Marketing reports are data-focused documents that summarize marketing results at regular intervals.Oct 21, 2024
10 Effective Content Marketing Tactics for 2025 and Beyond
Content marketing tactics are ways to reach and engage target audiences through blog posts, videos, etc.Oct 17, 2024
Contributor
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